One feature of Twitter that I find particularly useful is the ability to identify lists of individuals with similar interests and review information that they have identified. It is like having an army of researchers at one's fingertips. This particular study, conducted by Google Health in August 2009 and just published, analyzed how US physicians are using the Internet. 411 physicians (GPs / Endochrinologists / Cardiology / Psychiatry) were surveyed over a three week period.
Conclusions were very interesting:
- The Internet is now an integral part of the physician's clinical practice
- The Internet and Search have transformed medical practice
- Physicians use the Internet round the clock in short bursts of
time
- Using three words per query, they do one search and click on the
top of the page on a result that is relevant to their query
- Search is a gateway to online health information but also used throughout the research process
Click here to read the Google Study (Formatting for this web page takes a bit of work to navigate)
To add your thoughts or comments, click on the 'Comments' link
Comments