A couple of years ago I created a Personal Health Record on the Revolution Health web site in the US. This was more of an experiment than a need to create a PHR for myself, but I was very interested to see how PHRs worked and how they could be used by 'consumers' of healthcare.
Revolution Health Group was launched in the US in July 2005 by Steve Case, who previously co-founded America Online. There was much fanfare at the time about the company and the impact it was going to have on the healthcare - much the same as what AOL did for personal Internet use.
This morning I received the following email from Revolution Health:
Thank you for being a loyal user of the Revolution Health Personal Health Record. Unfortunately we will be discontinuing this service as of the end of February 2010 and removing all records, information, and data from the Revolution Health Web site.
So that you don't lose the information you've entered into the system, we strongly suggest that you download your personal records as a PDF to print and save for future reference. To do this, simply follow these instructions:
Log in to your Personal Health Record
From any page of your record, click on the "printable version" link on the top right corner of any page. When you see a pop-up box asking you to "Select the following sections to include in your print out," simply make sure that the sections you want to print and save are checked and then click the "Submit" button.
Once the PDF is created (this only takes a moment), you can print directly from it and/or save it to your computer. To print the PDF, click on the printer icon at the top left of the page. To save it, click on the disk icon to the right of the printer icon.
If you encounter a problem printing or saving your records, please e-mail our customer service department at CustomerCare@revolutionhealth.com for assistance. Even after the Personal Health Record is no longer available, Revolution Health and our partner sites will continue to offer you the same great health information and community pages as always. We hope you continue to visit Revolution Health often to take advantage of our offerings.
Thank you,
The Revolution Health Team
Unmet expectations? Difficulty to reach a critical mass of users of the PHR? Inability to develop a sound business model that was actually generating revenue for the founders? Too much competition from the likes of Google and Microsoft? The answer is probably a combination of the all of the above.
Healthcare is a tough environment and in order to have a truly valid Personal Health Record, it needs to connect the patient with their healthcare providers (hospitals and physicians). Knowing that 80% of healthcare is provided outside of the acute hospital setting, the real challenge in building a solid value proposition for PHRs is how to connect them meaningfully to their physician's EMR. While this is a concept that I believe makes sense, Revolution Health is an early victim of setting the bar too high and expecting people to change too quickly. In 20 years time, will Personal Health Records be a key mechanism for patients to connect with the healthcare system and their care providers? In my opinion, a resounding yes. However, it is just going to take longer than initially projected and we don't yet understand the Political, Policy and Privacy implications and drivers that will be necessary to make it happen.
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